Runway, Burn Rate, and Cash Clarity for Startups
One of the biggest questions for Houston founders is simple: How long will our cash last? We calculate your burn rate, model your runway, and show you how upcoming expenses, hiring, or product changes affect your cash timeline. This allows you to avoid crises, stay ahead of funding needs, and make confident decisions about growth.
- Burn rate and cash utilization analysis
- Detailed runway projections
- Expense prioritization and optimization
- Cash preservation and contingency planning
You gain the visibility needed to protect your startup’s momentum—not gamble with it.
Funding Preparation for Houston-Based Startups
Whether you’re preparing for an angel round, raising seed capital, or evaluating grant opportunities, your financial package must be clean, consistent, and investor-ready. We help Houston founders organize historical data, build forward-looking financial projections, and craft scenario models that show investors how your business can scale—and why it’s worth backing.
From pitch decks to due diligence, we ensure your financial storytelling is credible and compelling.
Identifying the Metrics That Matter Most for Your Startup
Startups generate endless data, but only a few metrics truly move the business forward. We help you determine which KPIs are essential based on your industry and model. These may include:
- MRR, ARR, and growth rates
- Customer acquisition cost (CAC)
- Lifetime value (LTV) and LTV/CAC ratio
- Churn, retention, and product engagement
- Unit economics and contribution margin
- Gross margin by product or customer segment
These KPIs become your leadership guide, helping you make strategic decisions rooted in truth—not assumptions.
Pricing Strategy and Unit Economics for Scalable Growth
Startups in Houston often struggle with pricing that doesn’t reflect their value or cost structure. We analyze your unit economics, customer segments, and competitive landscape to build a pricing strategy that supports both growth and profitability. Whether you’re a SaaS platform, service provider, or product-based startup, we ensure your pricing model sets your business up for long-term success.
When each customer contributes positively to your bottom line, scaling becomes far more efficient.
Financial Infrastructure That Supports Rapid Startup Growth
Strong financial systems are the backbone of a scalable startup. As your Start-Up CFO, we help establish the reporting rhythms, tools, processes, and frameworks you need to stay organized and informed. This includes chart-of-accounts structure, KPI dashboards, budgeting systems, cash flow tools, and investor reporting templates customized for your Houston startup.
With the right infrastructure, your decisions become smarter—and your growth becomes more predictable.